Prof. Motti Neiger
Associate Professor at the School of Communication, Netanya Academic College
I am Associate Professor at the School of Communication at Netanya Academic College, Israel. My academic interests include mediated collective memory, news temporalities and journalism during conflicts, popular culture and the role of culture mediators. I served as Dean of the School of Communication at Netanya Academic College (2013-2017), as the President of the Israel Communication Association (2006-2009) and as the founding editor of Media Frames: Israeli Journal of Communication. Currently, I'm chairing the Communication & Society Curriculum Committee at the Israeli Ministry of Education designing the new High-Schools' program.
On Collective Vision: The Mediatization of Shared Social Future
This research project aims to provide a theoretical framework for understanding media discourse that refers to the future. The research suggests that the well-established concept of "collective memory" has a parallel, mirror-image concept, that concerns the ways in which society looks at and into the future, prospecting events and conditions that will or are likely to occur at a later time. This new concept, dubbed the "Collective Vision", contains societal fantasies, fears, aspirations, dreams, concerns, and expectations. Thus, it is constructed in a multi-directional process of concretizing a narrative about the future into a functional, socio-political construct as an outcome of shared ideology. As such, the “Collective Vision” plays an important role in the understanding of social conflicts and their perceived resolvability. Thus, the research has two main objectives: the theoretical objective is to elaborate on the mechanisms of the mediated "Collective Vision", deconstruct its various manifestations, and offer a theoretical understanding of this concept as a parallel to “collective memory”. The second objective, on the more concrete level, the paper wishes to offer a glance to the multitude of visions regarding the Arab-Israeli conflict in the Israeli Media, to map them and to analyze their narratological structure. This analysis can provide a tool for comprehending the pragmatic uses of the "Collective Vision" discourse and reveal the hegemonic role of the media in the construction of a shared future.